Hello and welcome to the first instalment of last week we were mostly talking about, our weekly rundown of the stories that have got the Digit fingers a-clicking.
First up the pouting singer that is Liam Gallagher. Having just realised that there is more to life than being really, really, ridiculously good looking he has recently launched his own clothing range. Despite the press shots that seem to suggest this is a joke, it is not. It is also, apparently, not a money making scheme – heaven forbid – but rather a venture born out of little Liam’s frustrated shopping experiences. Perhaps he’s saving up for one of these.
Someone else not short of a bob or two, if their epic new campaign site is anything to go by, is Adidas. Not that they’re the only ones flashing their cash though, because the American military, in order to gain insights into group behaviour and online collaboration, are giving away $40,000 to the first person able to find the locations of ten balloons in continental America.
Some other nice things we’ve seen this week have been a traffic light that reduces CO2 emissions, the biggest multi touch wall we’ve ever seen, a funny post about the Aol redesign, and an idea to feed 5000 people in Trafalgar square with food that would have ordinarily gone to waste.
But nothing quite beats this very clever way to get the most out of the ordinary stuff you buy. Apparently the first 1000 packs sold out 6 hours after launch. Really nice.
Lastly, if you’re feeling fragile this Monday morning, and happen to work in advertising, this will/won’t cheer you up.
Nighty night.
