It’s that time of year again! The sun is out, the days are longer, and the graduate fairs are on. Hundreds of newbie designers turn out with their portfolios in tow, keen to showcase their ideas and creative talent. Apart from showing off their wares, graduates are eager to meet as many people as possible and get every bit of experience they can.
So as part of the D&AD New Blood festival this year, we offered to organise a workshop, and invite 16 graduates over to our studio to work on a brief. The crew arrived at Digit HQ in Spitalfields after lunch last Friday. After a short introduction to Digit, they were given their task for the afternoon. The brief was to come up with an idea, that would enhance the experience of a live event for those who cannot be there, and make it better for people who are.
Sounds easy right? But with just four hours to come up with a killer idea, competition was tough. The group were separated into four small groups and given some basic materials to form their presentations.
At the end of the afternoon each team pitched their idea to a panel of judges. We asked Scott Morrison, the Marketing Director at Diesel, and Paddy Gordon-Steward from Channel 4, to join our very own Pete Hamblin and Laura Tan as judges.
The standard was very high, but one team were chosen as winners - congratulations to Sally Bell and Jesse Bray from the American Intercontinental University, and Graeme Wilkinson from Derby University. Also, a big thank you to our graduate volunteer, Jeffrey Lam, for all his support with running the event.
We’re looking forward to next year already! For more information on the rest of the festival, check out the D&AD blog.
Thanks for organising this – it was great fun!
Yeah, thanks for the opportunity! It was a great experience and I really enjoyed it. I hope you do more of these workshops – they’re so inspiring with lots of great advice. I’d strongly recommend any future new blood folk to sign up for this workshop next year!