A few weeks back, Digit hosted a very interesting breakfast discussion. The theme of the discussion was about how to measure experiences, both online and offline.
We hosted the breakfast because we had been pondering over how best to measure the success of our own work. And we were finding that many of the ‘digital’ solutions out there were very good at giving us facts and figures, but they didn’t get to the heart of why people did, or did not, enjoy the experiences we were creating.
So we decided to stop talking amongst ourselves and to invite a small group of people – who are all experts at creating experiences in their field – to help us. We asked them how they measured the success of their work; be it creating fabulous meals, hosting memorable events, organizing charity demonstrations, or political campaigning.
The discussion was wide-ranging and lively and certainly gave us some food for thought. Watch the video to find out more!
Look out for more Digit breakfasts in the near future. Next one up – luxury & digital.
Credits
We feel fine – Jonathan Harris / House of Cards – Radiohead / Service cloud – Saleforce.com / drgandy – cheering MIT alumni / xanetia – hearts on hands / Philippe Lavayer – Olympic flame protesters arguing / MOVED! – Thumbs up with smiley face / Stuart Pilbrow – Face behind numbers on a screen / Re_birf – numbers etched in marble / Untrained eye – ‘the Human zoo’, people in a gallery
