We are very excited to be able to share the news that Channel 4 has selected Digit as one of the nine successful agencies for Fuel 4′s producer placement programme. Out of 63 applicants, we have been chosen to play host to a TV producer in order to develop multiplatform ideas, which will be pitched to Channel 4 at the end of the placement.
In Channel 4′s recent press release, Jen Topping (Online Business Manager at Channel 4) said, “We are hoping that these producer placements will help companies to gain greater knowledge of other creative disciplines as well as come up with new ideas for Channel 4 to commission”. This sentiment is a reflection of C4′s recent restructure under CCO, Jay Hunt, which saw the creation of two ‘super’ departments in a bid to fuse skills and break down barriers between genres.
We are thrilled to have the opportunity to work with a broadcaster dedicated to pushing the boundaries of traditional TV programming, and look forward to potentially bringing our considerable experience in digital innovation and interactive storytelling to a new platform.
For more details click here.