
This week I spent a bit of time watching kids, and I found it very fulfilling. Maybe I should explain…
A recent project of ours has been an interactive installation at Roast restaurant in Borough Market. If you don’t know it, Roast sits in the rafters of the Floral hall above the market, behind glass walls. From your table you have views out over the myriad of stalls selling amazing produce of all varieties… it’s really nice. It’s ideally located to get the pick of the market in the morning, and whatever you order, from an ‘Ayrshire smoked streaky bacon’ butty for breakfast, to ‘Roast leg of Elwy Valley lamb’ in the evening, it’s pretty damn good.
We designed a set of stills and animations that reflect the seasonal nature of the market, by depicting the seasonal British countryside, in landscapes and in produce. The scenes show all the seasons of the year over the course of an hour, in a silhouette style inspired by old woodcuts. These images are split up into 9 different picture frames, which at first glance seem to be prints. However, out the corner of your eye you might notice movement, and upon second inspection you can see that there are subtle animations; a farmer watching his fields, a fish swimming in the pond, some butterflies flitting to a flower. (more…)