Archive for the ‘LWWWMTA’ Category

LWWWMTA

Thursday, February 18th, 2010

mousepath

Good evening, please sit down, tuck in your napkin, and help yourself to a healthy portion of Last week we were mostly talking about – the weekly left overs from the Digit in-boxes.

As a wiser man than I once said,  nothing lasts forever. And in the week where HTML 5 started showing poor old Flash what it could do, not to mention this very info-graphic reminder of how much market share Internet Explorer have haemorrhaged since 2002, this seems especially true.

But they’re not the only ones who’ve been crying into their cornflakes because of the big bad web. Apparently, according the report that claims the Internet causes depression, we are all feeling a bit boo hoo of late.

Ah well, although some things on the Internet may change, others will always remain the same.

Computer games will continue to be released in ever more elaborate ways (This one for Dante’s Inferno hid code all over the web).

Websites, like this one for Wrangler, will use film in increasingly seamless and interactive ways.

Giffs will get better and better.

Above-the-line creative’s will keep stealing their ideas from Youtube.

And sympathetic brands will continue to fund bizarre characters with the weapons they need for Internet dictatorship. Although in this instance we can’t complain too much, as Puma and Jagermeister’s have at least managed to tool up a South African Hip Hop trio for a rather amusing drive-by.

OK, any other business before we bid you bon voyage?

Well, we did see a beautifully simple instillation in Hermes’ shop window, a nice app that records and visualises all the movements your mouse makes in a day (see picture, and download here for PC or MAC), and a feel good idea that sees a load disposable cameras being passed around the world photo by photo. It would have been a nice web thing for a camera brand.

Right, now what’s for pudding…

LWWWMTA

Monday, January 11th, 2010

LWWWMTA@DIgit

Last week it snowed. A lot. So much so that Britain, in time old fashion, began to shut down. Cars, trains, and planes threw in the towel, companies closed their doors, the Army was called in, Marshall Law imposed, and Lord Adonis, the secretary of state for transport, was forced to answer some pretty tough questions on the levels of salt possessed by each county council. Yep, that’s right, the failure of this government to adequately prepare for cold weather had become a political conspiracy on a par with the Chilcot enquiry. Only in Britain.

On the other hand, if it hadn’t snowed, we wouldn’t have seen this video of a man purposefully driving into frosty the snowman.

Now despite 63 pages of solid ‘news’ about snow the Guardian did manage to squeeze in a quarter page article on Augmented Reality. Thankfully this was titled seven things you need to know about Augmented Reality, reminding us that it has been a hot topic for quite some time now. Which makes it all the more surprising that we haven’t really seen anything that impressive recently. Until this.

What else? Well we have been titilated by this LED screen from Samsung, amazed by the incredible amount of work that goes into making world cup footballs, and amused with this review of the Best fails of 2009.

We’ve also decided to go to the event you are not a gadget. Why don’t you come along and say hi.

LWWWMTA

Tuesday, December 15th, 2009

digit_xmas

Welcome back kids, it’s ‘last week we were mostly talking about’ time!

Well, it’s that time of year again. And, like clockwork, the agency Christmas cards have started to trickle through. Some of which have been good, some have been borrowed, some have been bad and some, well, see for yourself.

But they’re not the only things to fill up our inboxes like a 17lb turkey stuffed with sausage meat. For example, are you familiar with the Christmas rhyme where all through the house nothing was stirring, not even a mouse? Well, this is somewhere near the other end of the spectrum. This however, despite first appearing last Christmas, is still very, very, clever. Annoyingly so in fact. Finally on the festive fun ride, this yuletide blog will occupy and amuse you for all of 13.5 seconds. Having said that, it’s still worth clicking on.

OK, so now we’ve gorged ourselves on all things Christmas, it’s about time we sober up, slim down, and go all environmental. Last week we delivered our ‘people’s patchwork’ to the government in support of Cop15 (see below). Which is why this scared the fair trade recycled pants off us. Unfortunately the same can’t be said for Sarah ‘someone else wrote this for me as I was out hunting moose’ Palin.

Which just leaves time for two brilliant things we’ve seen this week. One is an app that quite literally frog-marched me down to Currys electrical to purchase a TomTom. And I don’t even have a car. The other is a lovely idea which has just Greco-Roman wrestled the ‘best use of twitter’ prize out of Poke’s floury hands.

See you next time.

LWWWMTA

Monday, December 7th, 2009

blue steel

Hello and welcome to the first instalment of last week we were mostly talking about, our weekly rundown of the stories that have got the Digit fingers a-clicking.

First up the pouting singer that is Liam Gallagher. Having just realised that there is more to life than being really, really, ridiculously good looking he has recently launched his own clothing range. Despite the press shots that seem to suggest this is a joke, it is not. It is also, apparently, not a money making scheme – heaven forbid – but rather a venture born out of little Liam’s frustrated shopping experiences. Perhaps he’s saving up for one of these.

Someone else not short of a bob or two, if their epic new campaign site is anything to go by, is Adidas. Not that they’re the only ones flashing their cash though, because the American military, in order to gain insights into group behaviour and online collaboration, are giving away $40,000 to the first person able to find the locations of ten balloons in continental America.

Some other nice things we’ve seen this week have been a traffic light that reduces CO2 emissions, the biggest multi touch wall we’ve ever seen, a funny post about the Aol redesign, and an idea to feed 5000 people in Trafalgar square with food that would have ordinarily gone to waste.

But nothing quite beats this very clever way to get the most out of the ordinary stuff you buy. Apparently the first 1000 packs sold out 6 hours after launch. Really nice.

Lastly, if you’re feeling fragile this Monday morning, and happen to work in advertising, this will/won’t cheer you up.

Nighty night.