Archive for the ‘Thinking’ Category

The Blue Wedge

Friday, January 15th, 2010

The Blue Wedge

The design team is feeling quite ‘political’ this week. Which is rare thing these days. Designers political beliefs are more often repressed through fear of upsetting the happy status quo of the design studio. This is a far cry from the 60’s. Just keep it all in, don’t cause a stir.

But then Greg Hands MP said a few things publicly in the Times and that was it! See post below for some of the more polite things that were said. “Where is the Design Union? Do we have one?” asked a few designers. No we don’t. Maybe there will be soon as some one has already dispatched an email to the TUC. On the flip side of the spectrum “Did you know Oswald Mosley ran amok with the fascists in the 30’s on the street outside?”. Politics is all around us, deeply engrained in to our lives, whether we like it or not. Then there was ‘Photoshop Friday’ albeit on Thursday, inspired by the Leader of the Opposition whos haters are gathering online momentum with this and this.

This may have all just been a matter of timing, as many of us are busy researching some of the historic routes of graphic design. Constructivism making way for Bauhaus. A depth of thinking behind graphic design that aims to improve peoples lives.

There is no single agenda in the studio. The political spectrum here is broad, left to right. But suddenly the political calm of the studio became a dynamic movement. Conversation outside of the norms of form and function. Its was a joy to watch. I’ve no doubt some of the current things we are working on will only benefit from this somewhat reactionary political moment within Digit. I look forward to seeing the next batch of Digits work.

All you need is Va-Va-Voom!

Tuesday, July 21st, 2009

tourdefrance
It takes a lifetime to learn to break the rules with panache. Take the 100 year old Tour de France with its complex conventions, tough athleticism and delicate points of French culture. Le Tour is plus grand than any one name, team, or nation. It’s a living story, a Narrative with a big N. But some have still managed to tower above the rest and create their own legacy within it.

Look at Lance for instance. You know who he is, his triumphs and battles. His story about surviving cancer and winning the Tour 7 seven times is legendary. And it rumbles on, with a lot of help from the international media train and his 1.5m Twitter followers.

The thing about Lance though, he does what he needs to. He doesn’t much bother with the rule book. For this year’s race, he’s apparently had a whole caravan of people out in front of the race giving away yellow freebies promoting Livestrong (check out the maps and tracks). They’ve been branding the road but not with handmade messages aimed at the contenders, much to the annoyance of the race authorities. He’s even planning to use a special bike next Sunday for the final stage, painted up by Damien Hirst. Things like this usually incur huge fines, but that’s of no importance to Lance, even though he’ll not likely win the race now.

It takes guts and gusto to become a real contender. Brands take note. If Howard Schultz is already rewriting the book of coffee chain conventions with a new Starbucks ’stealth café’, ain’t no time to lose.

Image credit: Stace Beaulieu

The Red Bull Girls came round…

Friday, May 22nd, 2009

redbull
..we met them in the lift downstairs (in Jack’s Place) sporting great big Red bull knapsacks full of the stuff. Free stuff. FREE. We love it don’t we? We can’t get enough of it nowadays. Free is de rigeur; it’s the New Black; it’s Helevetical.

Just the other day, Liam sent a note round the studio that rippled round the fifth floor for a few seconds. “Recent graduates finding it hard to get even unpaid internships have set up a ‘free’ advertising agency” he tapped out. BBH had posted about it and it was doing the rounds.

Interesting…, hmm, that kind of works. Yeah. Get some experience, make some noise, be the first, better than sitting around doing nothing anyway. You can live on beans for a bit longer I suppose. Perhaps one day all advertising will be done for free? They could give it out on the way home like The London Paper, like the Red Bull or the Pink gig in Trafalgar Square.

The free stuff model has been shaking things up recently. Gerd Leonhard reckons we’ll have to give lots of content away for free in the future, building in transactions around the brand. (more…)

I was born on a website

Friday, May 8th, 2009

The Great Blondin
The man on the tight rope stepped easily off the taught metal wire stretching out behind him. Laying the pole down carefully, regretfully, he took a slow sip of water. He looked distant from the rest of them.

‘So why do you do it?’, the interviewer asked. He didn’t look up straight away and the question hung in the air. Carefully he knelt down in his own time and touched the concrete surface of the tower block with his palm. ‘Life isn’t as easy as walking a straight line.’ She looked at him confused. He wasn’t like her other assignments.

‘Life is always moving, we’re never still. Things go up and things go down. When I walk it reminds me what I really am.’

I thought about that tight rope walker looking over a list of top brands the other day. Some names jumped out. Yahoo. Amazon. e-Bay. Google. They were names that amazed us once with their sheer crazy brilliance and daring. Now they seen like older stories. I couldn’t help noticing that three of them had all slipped down the table. Such a shame.

Web brands come from a place all of their own. They’re a bit special, they didn’t go to school with the older ones. They played different games and had different dreams which made them what they are. They have their own stories and needs. There’s so much they can do. If only we could get them up on that high wire, they might see.

Image credit: Bounder

Hanging at Speakers’

Thursday, April 23rd, 2009

speakers-corner
It’s worth going the long way round Marble Arch sometimes just to fly by Speakers’ Corner. Yesterday evening was a warm, wind down affair and the crowds were really up for it on the north-east corner of Hyde Park. It’s quality open-air theatre with the occasional live bust up.

You can see the scene, three fellas lined up on boxes, a few yards apart, facing a couple of hundred people, most of them just passing the time of day. The whole thing must have looked a bit ridiculous to the coach load of holidaymakers over from Spain. And what with all the jabbering, the loudhalers, the talking over one another, the low level of noise was impenetrable.

As for the speakers, they probably thought they were talking sense. Well they must have made sense to someone. But the interesting thing was that nobody seemed to be really listening. Not fully. It was as if the words were washing over them and all they really wanted to see was the spectacle of three mad blokes up a ladder holding a megaphone.

It’s getting a bit like this in Social Media Land at the moment. Now that every old man and his dog is social networking, and almost every marketing stunt in the land is ‘Twitter-enabled’, there is an awful lot of noise but not much to hear.

Being part of the lunatic fringe is loads of fun but who wants to tweet up a flash mob in Hyde Park if their megaphone’s just gonna get drowned out?

TOP 10: Social Media Uncut

1. When you see the words ‘SOCIAL MEDIA’ written down in big capital letters, leg it
2. Twitter is great for talking about yourself when the audience is just you
3. Remember the art of conversation? You take it in turns to talk…
4. People are talking about you right now on the networks, your best way in is say something smart
5. There’ll be no real people left on Twitter in 14 months time
6. Do brands really think people want ad breaks inside social media streams?
7. Twitter is the next Second Life. Apps are the next Twitter
8. People tell stories, brands communicate atributes
9. So the stunt works, what’s the connection with the brand again?
10. The app is built and tested, now how are people gonna find it?

Image credit: Paul Wilcock

Learn the monkey dance

Monday, April 6th, 2009

Just dance
It’s time to face the facts people, some of you have got two left feet. No point denying it. When you can’t dance you know it – everyone knows it – because you never put a foot on the dance floor.

These days, it doesn’t wash; we all need a few moves. It’s not enough just saying tough guys don’t dance. (more…)