Posts Tagged ‘26’

Pearce presentation at Pentagram

Monday, June 22nd, 2009

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A magical thing happened last Thursday over at Pentagram. Stepping inside a little yard, Pentagram Yard no less, we were welcomed in to the hub of their London office where we sat and listened and smiled our way through Harry Pearce’s talk, the latest offering from 26.

It was everything you’d expect from a Pentagram partner, a person of notoriety and acclaim yet with humility, humour and childlike wonder at the world around him. Listening to touching anecdotes of Pearce’s relationship with Alan Fletcher, we all took pleasure in the disarming simplicity of his work, but mostly his playful way with words.

His upcoming book Conundrums is a collection of witty wordplay, Pearce must be a devil to try and beat at Dingbats! He introduced us to his ‘Schizophrenic Roads’, a collection of photographs of road signs that are the ultimate in paradox: ‘Avenue Road’ and ‘Pink Green’ as well as his almost prescient use of typography highlighting the issues in Burma. Pearce’s work for Witness, clearly a pursuit of passion and integrity stands head and shoulders above the existing charity and good causes publicity. ‘Infantry’ is a stark attention grabber.

We walked away from the talk buzzing with ideas, wordplay and the connections we can make with words and pictures. There are truly magical things all around us if we can only see them, as Harry muses on one of Alan Fletcher’s wondrous thoughts, a take on the Matisse quote, the world is full of flowers if you just have eyes to see.

So whether we’re seeing humour in the miscommunication of predictive text, faulty signage, dreams or Schizophrenic road signs, as long as we’re seeing, we’ll all be enjoying.

Images courtesy of Pentagram, Conundrum answers available here.

Blogging for business

Friday, June 5th, 2009

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“Writing a blog is like writing thoughts on pieces of paper and throwing them over a wall” 

What lovely imagery, but an alarming start to a talk about blogging. Blogging for business, at that. We gathered in the Agency.com and Tequila’s bar for the 26 event, trying to match the faces to the blogs, blogs which command impressive followings of 60- 70, 000 subscribers. We were in the company of experienced bloggers, who were knowledgeable, personable and poised orators.

So what did we learn? Much of it was logical and verging on the obvious, but then some of the best ideas are, the ground rules of any blog but especially for business are to inform, entertain, teach and solve problems. However to make a great blog you must try and be unique, remarkable and targeted. Makes sense right? (more…)