“Writing a blog is like writing thoughts on pieces of paper and throwing them over a wall” 

What lovely imagery, but an alarming start to a talk about blogging. Blogging for business, at that. We gathered in the Agency.com and Tequila’s bar for the 26 event, trying to match the faces to the blogs, blogs which command impressive followings of 60- 70, 000 subscribers. We were in the company of experienced bloggers, who were knowledgeable, personable and poised orators.

So what did we learn? Much of it was logical and verging on the obvious, but then some of the best ideas are, the ground rules of any blog but especially for business are to inform, entertain, teach and solve problems. However to make a great blog you must try and be unique, remarkable and targeted. Makes sense right? (more…)