A healthy sample of talented young graduates in illustration, graphic and digital design were invited to the Digit studio last Friday as part of this year’s D&AD New Blood festival. The afternoon involved an intensive workshop, in which participants were asked to come up with ideas based upon a single brief, which was to make Britons of all ages become sports obsessed in the run up to the London 2012 Olympics.
The students were given just two and a half hours to come up with a winning pitch, presented on 5 sheets of A3 paper, and then delivered to a panel of judges for 5 minutes each. After a long, hot afternoon of brainstorming and concept sketches, it finally came time to pitch them in front of a panel of industry heavies. Although nerves had been running high, each group did incredibly well in selling their ideas to a highly opinionated and experienced panel, who eventually spent over half an hour deliberating over who would be the winning team.
The judging panel, which included representatives from Microsoft, Diesel and The Roundhouse, as well as our very own Creative Director, considered all the pitches to be of a very high standard. However, the winning team was announced on the day: A massive congratulations to Shinji Pons, Keir Ferne and Lilianna Kuang, each of whom will be invited back for a unique opportunity to discuss their portfolios with our Creative Director and other senior designers at Digit.
The whole afternoon was rounded off by celebratory drinks with Digit staff and judges who even managed to fit in a nail-biting performance of Fifa on the Studio X-Box before moving on to the Ten Bells for a well-earned pint.