This is a really nice way of persuading people to give more tips (spotted in our lovely local coffee shop Nude). It works by making the act of tipping that bit more fun for the person giving away their spondoolies. In a way it’s also being generous – giving something back to the people giving something back. And we think that’s really important.
Of course I’m sure we’ve all seen this idea used before. There was that recycling thing, that exercising thing, that famous voting bin thing Innocent did, and then this brilliant ‘who sucks’ poster.
I mean, heck, they even sort of do it in Parliament.
So it’s worth reminding yourself that if you are trying to get someone to do something, give up their time, put in a little extra effort, or go out of their way then you should try and think about what you can do to make these processes a little more physical, human and enjoyable. Much of this philosophy is covered in our Feed principles – a set of ideas that help shape all our creative thinking.
But whilst Feed was written specifically for the work we do we also think that it is applicable for how we measure people’s experiences of this work. More and more online spaces now require some form of user voting. Whether this is a full on survey or just a little like/don’t like button the point remains the same. That we must, if we are going to get broad spectrum of people interacting with our online measurement tools in a useful way, make them as fun and rewarding as they are simple and intuitive. In the coming weeks we’re going to be exploring what we’ve come to call measuring experiences a bit more, but for now, that’s it.
