Posts Tagged ‘interaction’

Love Is All You Need

Monday, January 28th, 2013

Today, a debate emerged in my inbox.

I’d sent round a video to the whole office I’d found referenced in an article in the Evening Standard by Gavanndra Hodge. Its genuinely rare that something I read in one of London’s numerous free papers draws in enough of my attention to inspire me to pass it along, but I guess the topic stood out to me.

It looked at the way in which the forthcoming generation are growing up in a world of “iScreens”. It referenced this video posted to YouTube titled “A magazine is an iPad that doesn’t work”. It shows an infant using a magazine in contrast to an iPad and how the touch gestures used on iOS devices have become a more familiar experience than that of her interaction with conventional print media. The end frame of the video claims that its the industry and technology’s fault for creating a situation in which children are adapting to technology at an earlier age than ever, and many people are unhappy about this change. A myriad of viewpoints arise when discussing this topic around the office, and in fact the rest of the world, as a small amount of online research will show you.

An immediate response from many is that these changes are not out of our control and something that is being forced upon our children, and is actually something we ourselves should be taking responsibility for. A child doesn’t miraculously come to own a tablet. Although I’m sure there are special cases, I think it rare that a child of 18 months has enough pocket money for a £300 mobile device. Parents are providing their children with this facility. It’s my view that if they feel there’s a problem, simply stop allowing them access.

Most of us talking about all this are members of the so-called MTV generation. Growing up, our lives were saturated by television, advertising and the rise of the Internet. I think given the number of scientific and technological breakthroughs in our time there’s some justification to claim that we’ve done pretty well considering our supposedly marred upbringings. Is this whole discussion simply a fuss over nothing? After all, who really likes change? Most of us would probably agree that initially, most of the ways in which our lives have been forcibly altered would have had negative views initially, and for the most part everything seems to have worked out okay so far.

One viewpoint consistently appearing is that this change is preventing the physical and mental development in different ways from the supposed educational benefits of children using touch screen devices. Evidence is appearing from left right and centre that overwhelming levels of interaction with the digital world at a young age can have a detrimental affect on a number things within a child’s development. From sub-standard motor skills and 3D perception and understanding, all the way through to links to depression. Some blame the parents directly, saying that technology is being used as a get out clause. Palming their children’s craves for attention off with a bright, glossy, exciting touch screen; instead of supplying them with the affection and simple human interaction they really desire and possibly, need.

Mobile Life is live!

Tuesday, April 24th, 2012

We are excited to announce the launch of TNS’s annual Mobile Life study (our latest collaboration, integrated into the brand new tnsglobal.com, which we also made.)

Drawing on the behaviour, priorities and motivations of 48,000 people across 58 countries, Mobile Life is the largest study into mobile usage. It develops recommendations on activating business and marketing strategy via mobile.

To visualize this we devised an interactive map-based solution using colour to represent potential usage of apps and features on mobiles, supported by simple iconography and infographics to convey the global depth and breadth of the report.

Visitors to the site will get an overview of potential future users of mobile around the world and can uncover more by comparing countries and discovering key facts.

Make sure you check out the animation we created to complement and promote the study.

It’s a bit of fun

Thursday, April 1st, 2010

Digit playful voting

This is a really nice way of persuading people to give more tips (spotted in our lovely local coffee shop Nude). It works by making the act of tipping that bit more fun for the person giving away their spondoolies. In a way it’s also being generous – giving something back to the people giving something back. And we think that’s really important.

Of course I’m sure we’ve all seen this idea used before. There was that recycling thing, that exercising thing, that famous voting bin thing Innocent did, and then this brilliant ‘who sucks’ poster.

gum

I mean, heck, they even sort of do it in Parliament.

So it’s worth reminding yourself that if you are trying to get someone to do something, give up their time, put in a little extra effort, or go out of their way then you should try and think about what you can do to make these processes a little more physical, human and enjoyable. Much of this philosophy is covered in our Feed principles – a set of ideas that help shape all our creative thinking.

But whilst Feed was written specifically for the work we do we also think that it is applicable for how we measure people’s experiences of this work. More and more online spaces now require some form of user voting. Whether this is a full on survey or just a little like/don’t like button the point remains the same. That we must, if we are going to get broad spectrum of people interacting with our online measurement tools in a useful way,  make them as fun and rewarding as they are simple and intuitive. In the coming weeks we’re going to be exploring what we’ve come to call measuring experiences a bit more, but for now, that’s it.

FOLLOW ME

Wednesday, March 31st, 2010

Digit 'Follow Me' data visualisation tool

Follow Me – a new R&D project designed especially for the Digit homepage – is now live! It’s a data visualisation tool mapping local journeys that Digitees make around work. And no, despite many a sarcastic comment to the contrary, this is not a clandestine attempt to track the whereabouts of members of staff, thereby squeezing more productivity out of an already assiduous workforce. It’s just a little idea that visualises human behaviour.

Follow Me uses an app installed on your smart phone which reports back a GPS position at regular intervals during the day. Why not take a look for yourself?

The Three-word Pitch

Wednesday, February 18th, 2009

There’s an apocryphal story doing the rounds in Hollywood about a couple of guys who managed to blag a meeting with a top studio exec and sold him an idea for 25 million dollars using only three words: Titanic in Space Whether this is true or not (and I think it’s probably definitely not) it’s a powerful example of the power of simplicity. In just three words you can already start to see a massive blockbuster unfolding in your mind’s eye. It probably wouldn’t win many Golden Globes, but (more…)

Flying in to Shanghai

Tuesday, January 6th, 2009

Welcome to Shanghai

Flying into Shanghai for the Creative Social in November last year, you’d never have guessed that the talk round the table would be of failure in the digital market. As we sat there in our sunny loft space, looking out on a country pulsing with new opportunity, we were coming to the end of (more…)