Posts Tagged ‘Mobile’

Mobile Life is live!

Tuesday, April 24th, 2012

We are excited to announce the launch of TNS’s annual Mobile Life study (our latest collaboration, integrated into the brand new tnsglobal.com, which we also made.)

Drawing on the behaviour, priorities and motivations of 48,000 people across 58 countries, Mobile Life is the largest study into mobile usage. It develops recommendations on activating business and marketing strategy via mobile.

To visualize this we devised an interactive map-based solution using colour to represent potential usage of apps and features on mobiles, supported by simple iconography and infographics to convey the global depth and breadth of the report.

Visitors to the site will get an overview of potential future users of mobile around the world and can uncover more by comparing countries and discovering key facts.

Make sure you check out the animation we created to complement and promote the study.

Posted in @Digit, Archive, Work | Comments (1)

NFC: What it is, and why you should care…

Thursday, May 12th, 2011

NFC (Near Field Communication) will be the next big thing in mobile. So here’s our take on what looks to be a promising technology…

First the tech bit: NFC is a short-range, wireless technology similar in application to QR codes, but without the camera or visible code. It works by broadcasting a radio field that can power a passive tag using magnetic induction. A tag is a miniature antenna that contains a small amount of digital information (a URL, for instance). The device emitting the field is then able to read this information wirelessly.

And now the fun part: Contactless data transfer can have many uses, especially when the tags can be stickers or cards. NFC mobile-enabled devices (Samsung Nexus S being one) can read NFC tags and direct the user to the appropriate URL simply by waving the device near the tag. The big idea which will see NFC take off is undoubtedly mobile payments via NFC. Google are rumoured to have a contactless payment system in the works, and with the Android market heating up, we can expect it to be fairly widespread.

In short, it’s not here yet but it will be soon.

Posted in @Digit, Thinking | Comments (0)